Impact Words, Henley-on-Thames

Responsive web design

Impact Words - responsive web design

November 2014

Impact Words of Henley on Thames provides European language translation, proofreading and editing services.

Like every business, Impact Words was evolving with different service offerings, and new information to share. Their existing site had served their needs for some time. But it was time for updated content and a new, modern design.

The brief worked with Trevor Howell of Impact Words to come up with a brief. It was decided that the new site design and content must be kept as simple as possible.

The design should work fluidly no matter what device the visitor was using, whether it was a TV, PC display, a tablet or phone. It should work well for those who are using touch devices, but also work just fine for those using keyboard and mouse. The design should not have separate sites for mobile devices, to avoid being dependant on unreliable device detection software.

In keeping with modern visitor behaviour, it was agreed to keep the content to a minimum with just a few “bite-sized” sections providing the visitor with the information they need with the least effort.

Ultimately the sites purpose was to provide some background on Impact Words and its services, then encourage the visitor to make contact.

Design and content created a new responsive design that automatically adapts to the display size and capabilities of the visitor’s device. Design elements intelligently change, resize, appear or disappear in context with the visitor’s navigation.

On smaller displays such as phones, a collapsible touch-based navigation menu is available. “Read-on” contextual touch buttons appear at the end of each section to maintain navigational flow through the site.

All pages have one-touch access to directly call Impact Words, either via the visitor’s phone or via communication software such as Skype. Alternatively the contact page provides additional options including a contact form.

Impact Words provided the copy and images for the site, which adapted to the site accordingly.

Delivery's web-based Site Editor software permits Impact Words to easily manage their day-to-day site content, and email. Their service package provides support and other content management service.

The site is hosted on's performance-managed dedicated servers. software and engineers monitor the performance and security of the site 24/7 to ensure Impact Words' site visitors enjoy a consistently great experience.

What Impact Words said…

“In iBizify I am delighted to have found an organisation more than willing to listen and then create a design that satisfies my website needs completely. That they were prepared to go the extra mile to find innovative technical solutions to specific requirements was an absolute bonus. The outcome is a neatly designed website whose format is so flexible that it can adapt to any terminal device, screen shape or screen size, with no loss of impact. This, coupled with the resulting increase in visibility, makes my web presence that much stronger.”
— Trevor Howell, Director

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