19 November 2019

Case study: Tavistock House Dental Practice

New customer-centric iBizify website with Promote+ saves time for staff and customers, generates a 350% increase in online direct contact and a 20% increase in visitors.

Established in 1973, Tavistock Dental Practice of Aylesbury, Buckinghamshire has always remained at the forefront of dental technology and care for its patients.  Striving for constant improvement, their team’s passion for learning new techniques, discovering new materials, and attending regular training is clear.

Our patients are the heart of everything we do.  We set up and maintain rapport with our patients and provide a fair, honest, and ethical approach.  We believe this is why so few patients ever leave us,” said Carlton Morris, Principal Dentist at Tavistock.

The need

Tavistock recognises the importance of supplying customer convenience online as well as in surgery.  Their existing website was several years old and built during the transition towards “mobile-first” web design.  Whilst supplying essential information to visitors, it had become dated in its design, difficult to edit, and didn’t add enough value to the customer’s experience.  Website visitor numbers were falling, with many preferring to simply use Google directly.

Tavistock and iBizify worked together to identify what were the most important and most used elements of Tavistock’s online service to customers, and what could be added to increase value and productivity within the existing processes.

The solution

The result was a plan to build a whole new website on iBizify’s Web Platform, combined with iBizify’s Promote+ service, that would provide:

  • An appointment request service
  • Photo gallery
  • Testimonials
  • Regularly updated news
  • Original content
  • A responsive design for the best experience on all devices

"The new Site Editor allows me to easily make changes to the website as soon as they are needed, it is now much easier to keep our customers informed.  The new appointments feature makes it easier for our clients to request appointments out of hours, and helps us to gather the required information,” said Lesley, of Tavistock

iBizify Promote+ keeps it alive

Promote+ is a dynamic service that helps to establish, increase, and maintain an online presence.  From simple news generation, through to promotion across multiple social networks, Promote+ ensures that nothing ends up stale.

Tavistock chose to take up Promote+, enabling IBizify to generate original content for use on the website via monthly phone consultations coupled with proactive research.  The service includes cross-posts to Google, search engine listing updates (such as holiday opening times and special offers) and other proactive website updates.

Many web developers are happy to simply deliver a website and move on.  iBizify goes further by delivering a live Web Platform with continual improvement and feature updates via a subscription.  Combined with Promote+ visitors get the experience they deserve and can feel confident they have the latest information.  It’s not just search engines that love fresh content,” said Steve Munden of iBizify.


iBizify’s services are based on a simple, adaptable, monthly subscription that ensures its customers get everything they need, including:

  • Site Editor tools
  • Hosting on iBizify.net's custom, performance-managed servers
  • 24/7 performance and security monitoring
  • Domain registration and renewal
  • Web and IT support
  • Content generation and assistance
  • Email and cloud storage services
  • Microsoft Office 365 administration and support

What Tavistock said

During day-to-day business it can be difficult to keep the website up-to-date.  The new website provides added convenience to our customers whilst iBizify's monthly Promote+ service along with the Site Editor tools ensure it is proactively maintained,” - Carlton Morris, Principal Dentist at Tavistock.

Learn more

Tavistock House Dental Practice

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